The brief
The stakeholder group for the music industry, UK Music, commissioned me to research and write a report on the potential for music heritage tourism in the UK.
The report explored some of the current music tourism offering in the UK with a focus on the cities of Liverpool, Coventry, and Sheffield. It also outlined recommendations for local and central Government to provide a framework for a vibrant music destination economy.
The outcome
The first major research of its kind, 'Imagine' was released at major industry event Liverpool Sound City where I joined a panel discussion on the topic.
Download report
Imagine – UK Music tourism report
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