Social media can be a difficult challenge for many organisations. Approached incorrectly, it's a time-consuming and noisy space. However, with the right strategy and delivery, it can create thriving online communities who will spearhead your campaigns and naturally promote your communications activity.
I have helped a number of organisations make headway in this space. A strategic approach which mixes quality output with timed delivery saw the International Marine Contractors Association (IMCA) organically boost its LinkedIn following by more than 15,000 in under 15 months. During the pandemic, I repurposed the Association of Consultancy and Engineering's (ACE) social media approach to achieve a 30% increase in Twitter interactions and followers.
15,000 organic LinkedIn followers gained in under 15 months at IMCA, and a 30% increase in Twitter interactions at ACE – through strategic, quality-led social media management.
